MIRRA | Coca-Cola: Jingle Ball
Francesca Mirra is a creative director and multi-disciplinary artist based in New York City.
freelance, graphic, designer, New York City, NYC, artist, illustrator, illustration, art, custom design, custom websites, web design, digital, professional, creative, artistic, event productions, event planning, event producer, event production, production, drawing, painting, exclusive, one of a kind
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Coca-Cola: Jingle Ball

Category: Event Production, Graphic Design

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Agency: Escalate

Clients: Coca-Cola

Role: Experiential Activation Designer

December 2012

The experimental word-of-mouth marketing company, Escalate, asked me to create a Coca-Cola winter wonderland background for their live interactive twitter feed display. This was used at New York’s Z100 Jingle Ball in 2012. Rather than just give away branded teddy bears, bags, and T-shirts, Coca-Cola used location-based app Scvngr to create a game for attendees. Visitors could check in, tweet, post photos to Facebook, and vote in a survey to collect points to trade for prizes.
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Press Clipping:
“The Winter Wonderland consisted of an in-house station where teens and their friends could take snapshots of their adventure then share it with their social networks. Social Media played an integral role because it enhanced the event. Users who tweeted were able to see their tweets on a live-feed, which had an audience of over 1,000 attendees….