MIRRA | Def Jam Upfronts 2015
Francesca Mirra is a creative director and multi-disciplinary artist based in New York City.
event production

Def Jam Upfronts 2015

Category: Event Production

Client: Def Jam Recordings
May 2015

Role: Assistant Producer

Def Jam Recordings in conjunction with Samsung’s Milk Music and Milk Video presented Def Jam’s rising young stars in an exclusive showcase for top brands, media, and influencers. The Def Jam Upfronts 2015 featured breakout performances from their next generation of buzz worthy artists, each releasing their debut album in the coming months: Vince Staples, Elijah Blake, Lil Durk, and Alessia Cara.

Content from the Def Jam Upfronts 2015 was featured exclusively on Samsung’s Milk Video app.