SXSW: The COMPLEX ComplexCategory: Event Production
A quick look back at all the madness from the Complex outpost at the Austin music 2014 festival
Clients: MillerCoors, Pepsico, Boost Mobile
Art Direction: Brent Rollins & Duke Aber
Role: Event Styling & Production
SXSW 2014 saw Complex take content creation and event activations to unprecedented heights. Setting up home base at The COMPLEX Complex, a house in Austin central to all the SXSW action, COMPLEX created a stream of engaging editorial, video, and social content, and hosted events that were the talk of the festival.
The week-long residency at The COMPLEX Complex was an unrivaled success, both for COMPLEX and partners, including Miller Coors, PepsiCo and Boost Mobile.
From marquee talent giving intimate performances to the amplification of key programs, SXSW 2014 was one for the record books.