MIRRA | SXSW: The COMPLEX Complex
Francesca Mirra is a creative director and multi-disciplinary artist based in New York City.
freelance, graphic, designer, New York City, NYC, artist, illustrator, illustration, art, custom design, custom websites, web design, digital, professional, creative, artistic, event productions, event planning, event producer, event production, production, drawing, painting, exclusive, one of a kind
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SXSW: The COMPLEX Complex

Category: Event Production

A quick look back at all the madness from the Complex outpost at the Austin music 2014 festival


 

Agency: COMPLEX

Clients: MillerCoors, Pepsico, Boost Mobile
Art Direction: Brent Rollins & Duke Aber

Role: Event Styling & Production

March 2014

SXSW 2014 saw Complex take content creation and event activations to unprecedented heights. Setting up home base at The COMPLEX Complex, a house in Austin central to all the SXSW action, COMPLEX created a stream of engaging editorial, video, and social content, and hosted events that were the talk of the festival.

The week-long residency at The COMPLEX Complex was an unrivaled success, both for COMPLEX and partners, including Miller Coors, PepsiCo and Boost Mobile.

From marquee talent giving intimate performances to the amplification of key programs, SXSW 2014 was one for the record books.

 

 

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